Visit Wales is in the business of destination and place marketing. Promoting and selling places is a content led business and, if you think about it, they have a whole country creating, curating and sharing some great content about Wales.
But how do you leverage what is potentially a hugely powerful content ecosystem to help achieve specific marketing objectives?
Jon Monroe, Head of Digital Leadership at Visit Wales, brings experience and expertise from the competitive world of travel and tourism, and also from heading up the Visit Wales digital team. Using interesting case studies he will outline their approach to content led digital marketing, demonstrate the results of those efforts, discuss some of the practical lessons learnt and outline how this might be applied to heritage sites and heritage tourism.
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